Solar Farm Developer (ISS) just closed JV w/ VIVO on 1.8GW Portfolio of Projects

ASHEVILLE, N.C., April 23, 2017 /PRNewswire/ — Innovative Solar Systems, an Asheville, NC large scale developer of Solar Farms here in the United States has just announced a Joint Venture deal with VIVO Power that closed this week and includes the full development of 37 Utility Scale Solar Farm projects which total 1.8GW’s. The projects are being developed across key states in the U.S. and this is the first of many new JV’s to come between VIVO and ISS that could amount to over 5GW’s of yearly projects claims Innovative Solar Systems CEO John E Green. ISS and VIVO have a rather lengthy past relationship and stellar track record together in both developing and building large scale Solar Farm projects and this new partnership will take things to entirely new level as both entities become Global Leaders in the development, design and build of Utility Scale Solar Farms.

CLICK HERE to Read The Full Bloomberg Press Release on The JV>>> https://www.bloomberg.com/press-releases/2017-04-17/vivopower-international-plc-announces-a-joint-venture-for-a-1-8-gw-solar-portfolio-located-throughout-the-united-states

Innovative Solar Systems has quickly become known as the Gold Standard for Solar Farm Development, design and build services here in the US. ISS now has a revolving pipeline of approximately 200 large scale Solar Farm projects per year totaling over 10GW’s. The company now only partners with very large, financially strong entities that can secure, finance and build very large blocks of projects, typically more than 500MW’s. The days of ISS selling off one or two singular projects to buyers are over states the companies CFO, MR. Craig Sherman. Innovative Solar Systems has a proprietary business sales model and new clients must buy and perform on minimum blocks of 300MW (AC) portfolios of projects or larger to become a new client with ISS. The quality and returns on Solar Farm projects developed by ISS are unmatched in the Solar Industry. Investors and JV partners of ISS have all stated the same thing multiple times; „ISS is the Only Game in Town when it comes to Utility Scale Solar Farm Development, Design and Build Services”.

So exactly why is Innovative Solar Systems the best at Solar Farm Development here in the US? The answer is rather simple; 1) Better project locations, 2) Better project sites, 3) Better project designs, 4) Better Energy Yields  4) Better PPA Rates, 5) Lower Cost of construction through strategic EPC relationship, 6) Lower overall cost of ownership through reduction in key bottom line components like O&M and taxes. Innovative Solar Systems is the leader in US Solar Farm development and has been for many years now and continues to now rank as the #1 Developer of Utility Scale Solar Farms in the US. ISS will be closing its new client list soon so time is of the essence for any entity wishing to become a solid and ongoing partner w/ ISS like VIVO Power as mentioned in this release. ISS offers the Sale of Solar Farm projects at Early Stage, Shovel Ready, NTP and COD. Call us today for pricing and terms.

To become a New Client please contact us below for project prices, terms and details;

Contact – CFO (Mr. Craig Sherman) at +1 828 767 1015
Contact – CEO (John E Green) at +1 828 215 9064
Email – craigsherman@solarfarmsales.com 
Email – johngreen@innovativesolarsystemsllc.com

*THIS CONTENT IS NOT INTENDED TO BE CONSTRUED AS AN OFFER FOR SALE OF AN INVESTMENT OR SECURITIES, NOR IS ANY LEGAL OR TAX ADVICE BEING OFFERED. *

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/solar-farm-developer-iss-just-closed-jv-w-vivo-on-18gw-portfolio-of-projects-300443918.html

SOURCE Innovative Solar Systems

Systweak Makes Web Browsing Safe Again with Porn Block Plus for iOS

Simple Yet Powerful Adult Content Filter for Safari.

Jaipur, India, April 23, 2017 –(PR.com)– From the makers of quality iOS apps such as Secret Photo Vault and Duplicate Photos Fixer, comes yet another app that will make internet browsing more family friendly on Safari. The aptly named Porn Block Plus is a simple filter for Safari that blocks adult and explicit content from being displayed in your browser.

Once enabled, Porn Block Plus will prevent anyone from searching for pornographic and mature websites on search engines. Moreover, it will also block links to websites with adult oriented content along with any unsuitable images and photos on webpages. It seamlessly integrates with Safari app on iOS devices and eliminates the requirement for a separate browser. Porn Block Plus is totally free and doesn’t involve any hidden subscription fee or charges. It is perfect for families with children who could be exposed to unsuitable content while browsing the internet and makes it a handy parental control tool.

“Internet is full of web pages and content that aren’t suitable for younger users and Porn Block Plus is the best way to prevent access to such websites. It allows users to browse internet without embarrassing or mature images and links from being displayed. Certainly, a must-have app for families and parents!” said Sudhir Sharma, Product Manager, Systweak Software.

“We are glad to announce yet another utility that makes the internet a better place for families and children. By simply enabling the filter in Safari, Porn Block Plus makes internet much safer, and will prevent users from being distracted by explicit content while browsing online,” said Mr. Shrishail Rana, CEO, Systweak Software.

Porn Block Plus makes internet a whole lot less embarrassing and keeps the younger ones from accessing mature content and websites.

https://itunes.apple.com/us/app/porn-block-plus/id1220328164

About the Company – Systweak Software has been developing and distributing Windows, Mac, iOS & Android Apps since last 18 years to improve the average user’s digital experience. It has recently been featured in “100 Most Promising Microsoft Solution Providers” list by the enterprise solutions magazine, CIO Review. Some of the company’s flagship apps have been featured on Newswatch, Discovery Channel’s tech news bulletin. Systweak Software has a large user-base in North America followed by several countries in Europe and Asia.

RTDNA Canada announces BC region award winners

/EINPresswire.com/ — VANCOUVER, BRITISH COLUMBIA–(Marketwired – Apr 23, 2017) – RTDNA Canada is pleased to recognize journalistic excellence with the winners of the British Columbia Region RTDNA Awards of Excellence.

RTDNA Canada Awards honour the best journalists, programs, stations and news gathering organizations in radio, television and digital. „Congratulations to the winners for another year of breathtaking work which kept our judges busy in all our regions,” said RTDNA Canada President Ian Koenigsfest. „On all platforms, the entries were of an exceptional caliber illustrating yet again that winning an RTDNA Award of Excellence is a true indicator of industry distinction. Everyone has risen to the challenge and produced memorable work, well done!”

2017 RTDNA Awards – BC Region Winners:

Digital

Adrienne Clarkson Award – Diversity

  • CBC Vancouver: Traditional First Nations Culture May Help Reduce Teen Suicides

Charlie Edwards Award – Spot News

  • CTV Vancouver Island: On-Duty Mountie Killed in Langford Crash

Data Storytelling Award

  • CBC Vancouver: Every Parking Ticket Issued in Vancouver Last Year

Digital Media Award (Large Market)

  • NEWS 1130: NEWS1130.COM

Digital Media Award (Small/Medium Market)

  • CFJC Kamloops: CFJC Today

Ron Laidlaw Award – Continuing Coverage

  • Global News: Fentanyl Crisis in B.C., Global BC Online

Sam Ross Award – Editorial / Commentary

  • CBC Vancouver: Big Oil vs. Big Whale: Will Pipeline Trump Orca?

Gord Sinclair Award – Live Special Events

  • CBC Vancouver: Royal Visit

Sports Feature Reporting Award (Large Market)

  • Global News: B.C. Wrestler’s Legendary Career, Global BC Online

Multiplatform

Dan McArthur Award – In-Depth or Investigative

  • CBC Vancouver: The Frontline of Fentanyl

Radio

Adrienne Clarkson Award – Diversity

  • CBC Vancouver: Finding Refuge

Byron MacGregor Award – Best Newscast (Small Market)

  • CKBZ Kamloops: B-100 Noon News

Byron MacGregor Award – Best Newscast (Medium Market)

  • C-FAX 1070 AM: Victoria @ Noon

Byron MacGregor Award – Best Newscast (Large Market)

  • CBC Vancouver: CBC Radio News: Kinder Morgan Pipeline Expansion, Nov. 29, 2016

Charlie Edwards Award – Spot News

  • CBC Vancouver: CBC Radio News: Canadian Tire Stabbing, Nov. 10, 2016

Dave Rogers Award – Short Feature (Small/Medium Market)

  • CBC Nelson: Daybreak South: Expedition to Earth

Dave Rogers Award – Short Feature (Large Market)

  • CBC Radio One: Facing Fentanyl: A Young Addict and His Mom

Dave Rogers Award – Long Feature (Small/Medium Market)

  • CBC Nelson: Daybreak South: The Krazy Canadian

Dave Rogers Award – Long Feature (Large Market)

  • CKNW: On The Front Lines at St. Paul’s Hospital

Dick Smyth Award – Creative Use of Sound

  • CBC Vancouver: Fault Lines: 24 Hours After

Gord Sinclair Award – Live Special Events

  • CBC Vancouver and CBC Calgary: Pipeline Persuasion

Peter Gzowski Award – Radio News Information Program

  • CBC Prince George and CBC Prince Rupert: Daybreak North: Avalanche Coverage

Ron Laidlaw Award – Continuing Coverage

  • CBC Vancouver: Fault Lines

Sam Ross Award – Editorial / Commentary

  • NEWS 1130: A Minute with Bill Good

Sports Feature Reporting Award (Small/Medium Market)

  • CBC Kamloops: Daybreak: Women’s World Hockey Comes to Kamloops

Sports Feature Reporting Award (Large Market)

  • CBC Vancouver: Field of Dreams: Uganda’s Improbable Journey to the Softball World Championships

Television

Adrienne Clarkson Award – Diversity

  • Global News: Haida People, Global BC

Bert Cannings Award – Best Newscast (Small Market)

  • CFJC TV: A Reunion 38 Years in the Making, November 17, 2016

Bert Cannings Award – Best Newscast (Medium Market)

  • CTV Vancouver Island: CTV News at Six

Bert Cannings Award – Best Newscast (Large Market)

  • Global News BC: Snow Mayhem, Monday, December 5, 2016

Charlie Edwards Award – Spot News

  • CTV Vancouver: Snowstorm

Dave Rogers Award – Short Feature (Small/Medium Market)

  • CTV Vancouver Island: Bus Boy

Dave Rogers Award – Short Feature (Large Market)

  • CBC Vancouver News at 6: Forever Young

Dave Rogers Award – Long Feature (Small/Medium Market)

  • CKPG: I Hear Vinyl’s Back

Dave Rogers Award – Long Feature (Large Market)

  • CBC News: Vancouver at 6: A Night in the ER: Fentanyl Crisis Ground Zero

Gord Sinclair Award – Live Special Events

  • CTV Vancouver: The Royal Visit

Hugh Haugland Award – Creative Use of Video

  • CTV Vancouver: Secret Bowling Alley

Ron Laidlaw Award – Continuing Coverage

  • CTV Vancouver: Fentanyl Epidemic

Sports Feature Reporting Award (Small/Medium Market)

  • CHEK: Liam Runs

Sports Feature Reporting Award (Large Market)

  • CTV Vancouver: Life On The Line: The Nolan Bellerose Story

Trina McQueen Award – Television News Information Program

  • Global News BC: In Conversation with the Prime Minister

About RTDNA

RTDNA Canada is the voice of electronic and digital journalists and news managers in Canada. The members of RTDNA Canada recognize the responsibility of broadcast and digital journalists to promote and to protect the freedom to report independently about matters of public interest and to present a wide range of expressions, opinions and ideas. The RTDNA Canada Journalistic Code of Ethics, adopted by the Canadian Broadcast Standards Council, is used to measure fairness and accuracy in our profession.

Become a Member: https://rtdna.wildapricot.org/join-us

WEBSITE

http://www.rtdnacanada.com

Solar Farm Developer (ISS) just closed JV w/ VIVO on 1.8GW Portfolio of Projects

ASHEVILLE, N.C., April 23, 2017 /PRNewswire/ -- Innovative Solar Systems, an Asheville, NC large scale developer of Solar Farms here in the United States has just announced a Joint Venture deal with VIVO Power that closed this week and includes the full development of 37 Utility Scale Solar Farm projects which total 1.8GW's. The projects are being developed across key states in the U.S. and this is the first of many new JV's to come between VIVO and ISS that could amount to over 5GW's of yearly projects claims Innovative Solar Systems CEO John E Green. ISS and VIVO have a rather lengthy past relationship and stellar track record together in both developing and building large scale Solar Farm projects and this new partnership will take things to entirely new level as both entities become Global Leaders in the development, design and build of Utility Scale Solar Farms.

CLICK HERE to Read The Full Bloomberg Press Release on The JV>>> https://www.bloomberg.com/press-releases/2017-04-17/vivopower-international-plc-announces-a-joint-venture-for-a-1-8-gw-solar-portfolio-located-throughout-the-united-states

Innovative Solar Systems has quickly become known as the Gold Standard for Solar Farm Development, design and build services here in the US. ISS now has a revolving pipeline of approximately 200 large scale Solar Farm projects per year totaling over 10GW's. The company now only partners with very large, financially strong entities that can secure, finance and build very large blocks of projects, typically more than 500MW's. The days of ISS selling off one or two singular projects to buyers are over states the companies CFO, MR. Craig Sherman. Innovative Solar Systems has a proprietary business sales model and new clients must buy and perform on minimum blocks of 300MW (AC) portfolios of projects or larger to become a new client with ISS. The quality and returns on Solar Farm projects developed by ISS are unmatched in the Solar Industry. Investors and JV partners of ISS have all stated the same thing multiple times; "ISS is the Only Game in Town when it comes to Utility Scale Solar Farm Development, Design and Build Services".

So exactly why is Innovative Solar Systems the best at Solar Farm Development here in the US? The answer is rather simple; 1) Better project locations, 2) Better project sites, 3) Better project designs, 4) Better Energy Yields  4) Better PPA Rates, 5) Lower Cost of construction through strategic EPC relationship, 6) Lower overall cost of ownership through reduction in key bottom line components like O&M and taxes. Innovative Solar Systems is the leader in US Solar Farm development and has been for many years now and continues to now rank as the #1 Developer of Utility Scale Solar Farms in the US. ISS will be closing its new client list soon so time is of the essence for any entity wishing to become a solid and ongoing partner w/ ISS like VIVO Power as mentioned in this release. ISS offers the Sale of Solar Farm projects at Early Stage, Shovel Ready, NTP and COD. Call us today for pricing and terms.

To become a New Client please contact us below for project prices, terms and details;

Contact - CFO (Mr. Craig Sherman) at +1 828 767 1015
Contact - CEO (John E Green) at +1 828 215 9064
Email – craigsherman@solarfarmsales.com 
Email – johngreen@innovativesolarsystemsllc.com

*THIS CONTENT IS NOT INTENDED TO BE CONSTRUED AS AN OFFER FOR SALE OF AN INVESTMENT OR SECURITIES, NOR IS ANY LEGAL OR TAX ADVICE BEING OFFERED. *

SOURCE Innovative Solar Systems

With a terse statement, Fox News ousts Bill O’Reilly

After weeks of embarrassing press for Fox News, the company has cut ties with Bill O’Reilly.

The move to oust the host of the top-rated show “The O’Reilly Factor” comes following The New York Times’ April 1 story that revealed O’Reilly and his parent company, 21st Century Fox, had settled five sexual-harassment allegations for roughly $13 million.

For weeks, as many as 50 advertisers pulled their dollars from the show, and several groups called on the company to fire the host, who left the show last week for a temporary, planned vacation. O’Reilly was photographed this week meeting Pope Francis.

The only thing the company said about its decision was this terse statement delivered by 21st Century Fox:

After a thorough and careful review of the allegations, the company and Bill O’Reilly have agreed that Bill O’Reilly will not be returning to the Fox News Channel.

O’Reilly spent 21 years with the Fox News Chanel, and many are speculating that a legal battle could loom over the money owed as part of a multi-year contract he signed.

[White paper: How to break bad news to staff and take tough questions head on.]

On Wednesday, O’Reilly doubled down on his previous denial to allegations against him with the following statement:

It is tremendously disheartening that we part ways due to completely unfounded claims. But that is the unfortunate reality many of us in the public eye must live with today.

News Corp Chairman Rupert Murdoch wrote in an internal memo that the decision was made after „an extensive review done in collaboration with outside counsel.”

In the memo, Murdoch called O’Reilly „one of the most accomplished TV personalities in the history of cable news,” adding that the company wished “to underscore our consistent commitment to fostering a work environment built on the values of trust and respect.”

The company announced that Tucker Carlson will take over O’Reilly’s slot at 8 p.m. Eastern time.

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Get past these common obstacles to a great corporate culture

By PR Daily Staff | Posted: April 21, 2017

“What’s your corporate culture like?”

It’s a question many job candidates are asking—and far too many internal communicators don’t have a good answer.

You know how important culture is for any modern organization, yet you keep hitting these roadblocks to building and maintaining yours:

Organizational changes that send your established culture into a tailspin

Jaded employees uninterested in participating in initiatives and activities

Leaders who don’t see the business value of a strong corporate culture

What’s a well-intentioned communicator to do? It’s simple—join us at the Engage Employees Through Culture and Communications Conference on May 9-10 in Scottsdale, Ariz.

You’ll hear from experts at GoDaddy, Vail Resorts, SAS and more. Discover how to shape your culture around the values of leaders and employees, keep morale high during times of change and build an employment brand millennials will love.

Break through your most stubborn barriers to a great corporate culture—register today!

Register here to save $100.

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What PR pros can learn from marketing marijuana

Is it high time for cannabis PR?

Medical marijuana is legal in 29 states, as well as Washington, D.C.; on Wednesday, West Virginia’s governor signed its medical cannabis bill into law.

Recreational marijuana use is legal in eight states and Washington, D.C.

CNN Money reported :

Sales of legal pot grew to $6.6 billion in 2016, according to New Frontier, a research company that analyzes the marijuana industry. That includes $4.7 billion for medical marijuana and $1.9 billion for recreational. The industry as a whole is projected to exceed $24 billion by 2025.

The growing legalization and increased positive public perception of marijuana translate to opportunities for PR and marketing pros.

Adweek reported:

Given all that activity, Matthew Karnes, founder of the marijuana financial consultancy GreenWave Advisors, predicts that the legalized U.S. industry will grow from $6.5 billion in sales during 2016 to $30 billion in 2021. He estimates that by 2021, marijuana marketing will total $75 million.

Here are a few lessons communicators can glean from marijuana marketing: 

1. Perception is everything.

In October 2016, Gallup reported that 60 percent of Americans supported the legalization of marijuana—the highest percentage of support recorded in a 47-year time span:

When Gallup first asked this question in 1969, 12% of Americans supported the legalization of marijuana use. In the late 1970s, support rose to 28% but began to retreat in the 1980s during the era of the „Just Say No” to drugs campaign. Support stayed in the 25% range through 1995, but increased to 31% in 2000 and has continued climbing since then.

Kaiser Health News reported:

Consumption of marijuana has also increased steadily over the past decade, with more than 22 million Americans reporting they had used it in the previous month, according to the National Institute on Drug Abuse.

[EVENT: Learn best practices for health care communications and PR, and achieve business goals.]

Effective PR and marketing have made a huge difference in this perception change.

Matt Rizzetta, founder and president of communications agency N6A, told Observer that PR efforts are changing people’s feelings toward the cannabis industry, and as more news outlets are covering industry developments, the call for subject-matter experts is increasing:

“Business Insider and CNBC both have dedicated cannabis beat reporters now, and our clients are positioned as thought leaders,” he said. “PR is helping erase stigma around the category. Reporters began to trust the cannabis companies and see that they were in it, not for commercial gain but for the greater good.”

Whether you work for an organization or client that offers products and services for which consumers have negative feelings, or you’re fixing a reputational weak spot with a public awareness campaign (such as McDonald’s “ Our Food, Your Questions”), perception is everything.

Understanding consumers’ beliefs and self-interests, combined with effective education tactics and savvy messaging, can make all the difference.

2. Persistence pays off.

For most PR and marketing pros, social platforms are a crucial part of successful campaigns.

As more and more consumers use Facebook, Instagram, Snapchat and more to learn about organizations and make purchasing decisions, it’s essential for brand managers to stay current on best practices and know their advertising options for social media sites.

For PR and marketing pros representing cannabis organizations, online strategies face another hurdle.

Adam Steinberg, Flow Kana’s co-founder, told Adweek that a “fair share” of Facebook ads—especially those with “typical stoner language” —were denied. Google’s advertising policies, which include Adwords and YouTube, explicitly state that the promotion of recreational drugs and products that facilitate their use are not allowed.

Though Steinberg said he still has success using Facebook for his cannabis clients, PR and marketing pros representing the industry will continue to walk a tightrope with social media efforts for the foreseeable future.

Let this motivate your efforts on behalf of your organizations and clients. Just as public perception of marijuana has changed, so will social media policies adapt to the growing tide of consumer desires (along with lucrative marketing opportunities).

It’s also a reminder that we all can struggle with social media efforts, whether it’s in the form of rules and regulations, a hashtag that goes awry or decreased reach for your content.

3. Go niche.

Though support for marijuana legalization is growing, why face marketing regulations and uninterested reporters from mainstream online platforms and news organizations when you can target interested and passionate consumers?

Adweek reported:

Most traditional media companies have spurned the industry’s ads. But Joe Hodas, CMO of Dixie Brands, which sells edible and topical products in four states, reported that new cannabis-focused companies with print and online opportunities are constantly contacting him. „The No. 1 fastest media platform in this industry is print,” he said.

There’s a plethora of cannabis-related publications, websites and social media opportunities, too.

In July 2015, Entrepreneur reported:

… Mantis [Network] reaches 6 million unique visitors each month, while WeedMaps has 2.1 million. “Every single month, we’re growing 25 percent in reach with no advertising, no funding, just natural growth,” Price says, adding that Mantis is on track for $1 million in revenue for 2015, its first year in business.

Along with sites such as free sites such as MedicalJane.com and WeedMaps, a quick Google search for “cannabis marketing” yields seven agencies that provide communications—and that’s just on the first page of results.

Other agencies and cannabis database sites, including Leafbuyer and Bang Digital Media, offer “influencer” opportunities and advice for successful partnerships with influential social media users.

Savvy communicators are fine-tuning their messages and campaigns for local audiences, as well.

Merry Jane reported:

The skyrocketing figures signal that cannabis businesses are only going to proliferate. From there, with the market becoming more specialized, leading PR firms like Nison’s will likely need to tailor their messages to local audiences.

“I see it maturing to a more local level,” he says. “As more states legalize marijuana, there’s going to be more need for local press for things like dispensary openings and local license applications and those sorts of things. Like for instance in Colorado, obviously, there’s more local reporting going on, so I think eventually there will be more local cannabis PR offices.”

You don’t have to promote marijuana products and services to go niche, however.

Discover where your passionate consumers seek information and share recommendations, and start building relationships that can yield more success than pitches to major news outlets would.

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Is storytelling the pulse of your organization?

PR Daily’s 2017 Health Care PR & Marketing Awards will honor communications professionals who are dealing with changes and challenges in the ever-changing health care industry to tell great stories.

Share with us the public relations, marketing campaigns and initiatives that made your brand or clients stand out.

What health-related causes or products did you advocate for? How did you tell the stories of your health organization’s leaders, practitioners and consumers? Did you create videos to share patient success stories? How were you able to connect with hospital staff using a new internal communications strategy?

We’re looking for the work of hospitals, specialized care facilities and health and wellness organizations, including medical device makers, pharmaceutical organizations and agencies with health care clients.

This year’s categories span work in community outreach, social media, public relations and internal communications. We’re also looking for the best health-related blogs, mobile apps and publications. Our grand prize categories will honor the best teams and campaigns of the year.

Want to see what it takes to be named a winner? Check out the 2016 Health Care PR and Marketing Awards Special Edition.

See a full list of categories and eligibility requirements, and read how to enter below.

Eligibility Requirements

These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.

Companies from around the world are welcome to enter as long as the entry is submitted in English.

This year’s program is open to any work executed between Jan, 1, 2016, and April 12, 2017, inclusive.

Contact Justine Figueroa to find the perfect category for your campaign or project. You can reach her at 312-960-4304 or justinef@ragan.com

Deadlines/Entry Fees

Early Bird Deadline: May 12, 2017
(Save $50 per entry!)

Final Extended Deadline: June 21, 2017

The fee for this program is $295 per entry. (Entry fee for either Grand Prize category is $395.)

Early bird submissions must be received by 11:59 p.m. Central time on May 12, 2017 to receive the $50 discount.

A late fee of $100 per entry will added to all entries after 11:59 p.m. Central time, May 24, 2017.

Please note: Entry fees are non-refundable.

W-9 Form / Tax ID Number Request

Prizes

Each category winner will receive:

  • A featured write-up in a Special Edition of Ragan.com
  • An elegant trophy
  • One complimentary registration to any Ragan event, webcast, or conference within 12 months of winning

The winners of the Grand Prize categories also will receive a one-year membership to Ragan Training —a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: https://ragantraining.com/

[Back to the Top]

  • Campaigns

  • Community Outreach Campaign

    Did you take a grassroots approach to educating your community about health issues? What creative strategies did you use to spread the word? We want to know what organizations you collaborated with and what effect your campaign had on the wellness of your community. What was the goal of your outreach project and how did you achieve it?

  • Marketing Campaign

    Tell us how you created a marketing campaign for your wellness initiative, health care institution or study. What did you do to build awareness around the great work you’re doing? We want to see comprehensive marketing campaigns and innovative ideas. Share your strategy for targeting your audience across multiple channels. Don’t forget to share your results.

  • PR or Media Relations Campaign

    You’re in the business of building buzz. Share the public relations or media relations campaigns that got your health-related organization, product or executive noticed. Did you arrange an on-camera interview with your local news station to highlight the work your organization is doing? Did you partner with influencers to help drive your message to your target audience? Tell us your innovative idea and share the results.

  • Social Media Campaign

    Social media is one of the most powerful ways to connect with your audience. How did you build a campaign that strengthened this connection and increased brand awareness? Share cohesive campaigns that saw success across multiple platforms. We want to see great content that drove big results.

  • Media

  • Article

    We want to see a compelling story that describes a patient’s experience at your hospital, educates us about groundbreaking studies and scientific breakthroughs, or shares important information about your health care organization. Share your op-eds, blog posts or print or digital feature stories with us. We want to see content that was well written and widely shared.

  • Blog

    Is your organization’s blog a go-to place for information about your industry? Does it tell the stories of your employees, executives and patients? Tell us about your blog’s reach and how you’ve established a reputation as a trusted authority in the health care industry. Share links to at least three blog posts and include blog metrics.

  • Content Marketing and Brand Journalism

    Tell us your big-picture storytelling strategy and how you executed it. We want to see how you crafted content that told your organization’s story with subtlety. How did you create social media content, articles, video and more that provided valuable information to your audience, but also branded your organization as a leading healthcare provider? What were the goals of your campaign or project? What were the results? Don’t forget to include a link to and screenshots of your work.

  • Internal Communications

    You appreciate the tirelessly dedicated doctors, nurses and administrators who make your health care institution run smoothly, but how do you communicate that? How do you make sure that staffers who are constantly on the go and solving high-stakes problems know what’s happening in your organization? Do you use the intranet, meetings, a mobile app or digital signage to get your message across? Tell us how you keep employees informed and motivated.

  • Mobile App

    Has your app made managing health information easier or made wellness goals easier to track? No matter the goals of your health-related mobile app, we want to know how you made it the best in the industry. Do you share relevant content, promote services or find other ways to engage with users? We want to see its design, features and testimonials about how great and addictive it is.

  • Digital Publication

    We want to see what you did to make the best use of the most popular communications medium. What digital publication did you edit or create that is the total PR package? How did your content and design stay ahead of your competitors’? How did your digital design draw in readers? Tell us about your digital publications, either in file format or hosted online. Let us know your goals, strategy, execution and results. Your publication can be internal or external to qualify.

  • Print Publication

    Is your corporate magazine the Vogue of the health care world? Share it with us! We want to see a stunning display of creative images and informative, engaging content. Do you have a brochure, pamphlet or printed report to share instead? Submit those as well. Show and tell us what makes them so great, and be sure to include results and feedback. Your qualifying publication can be distributed internally or externally.

  • Visual Design

    Infographics, slide decks, digital signage and photos are some of the most compelling ways to share health-related stories. Did your design break down the complex details of a revolutionary study? Did your photo essay share the harrowing story of a patient in your organization’s care? Tell us what you hoped to communicate with design and send us the final product. Let us how know what results or feedback you received.

  • Video

    Did you use video to appeal to your audience? Share your digital and TV ads, content marketing videos, testimonials, media reels, facility tours, interviews and more. Tell us the story behind the video and what you hoped to accomplish with its creation. Don’t forget to share metrics!

  • Website

    Did you revamp your web presence? We want to see how you improved your website to create something that’s user friendly, well designed and filled with great content. Was this your original launch or were you unveiling something new and improved? Before and after screenshots will help to sell your case.

  • Grand Prize

  • Health Care PR and Marketing Campaign of the Year

    Tell us about your impressive PR and marketing campaign. What did you create on behalf of your hospital, client or agency? What were your goals for this campaign and how did you exceed them? Our judges will look at everything from your mission and goals to your strategy and tactics. We want to see aspirations and results.

  • Health Care Agency or Team of the Year

    We extend this distinction to the agency or team that goes above and beyond for every campaign and project. This is about more than just one campaign or project. It’s about your reputation as an organization. Tell us why the services of your agency or team are in high demand.

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How To Enter

On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be at least 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):

  • Goals
  • Strategy and tactics
  • Execution
  • Evaluation: success, results or ROI

Be sure to follow the guidelines laid out in the category descriptions, as the judges will look for those elements when they select the winners.

You will be able to upload up to five additional documents to your submission. We encourage you to include press releases, design concepts, videos, analytics, testimonials and anything else you feel will give us a better sense of your project. Proprietary or internal information can also be attached and will not be shared with the public.

Supporting documents that can’t be uploaded to the system should be mailed to:

Justine Figueroa
Ragan Communications
316 N. Michigan Ave., Suite 400
Chicago, IL 60601

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FAQs

Are the awards open to organizations outside the United States?

Yes. Entries may be submitted by organization from around the world. The only requirement is that entries be submitted in English.

May an organization or nominator enter more than one entry?

Yes. Enter as many categories as you like. One story, video, design, etc. may also be entered in multiple categories if it meets the criteria. Each entry and each category will require a separate entry fee.

Will you return my entry materials?

No.

Who judges the entries?

Our judges include the editorial staff of Ragan.com, PR Daily.com, and Health Care Communication News.

When and where will the winners be announced?

We try to announce a list of finalists six to eight weeks after the close of the program. The announcement of the winners comes about three to four weeks after the announcement of the finalists. Each of these announcements will be made with a headline on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.

Will there be an awards luncheon or live ceremony?

There is no live event associated with this program.

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Additional Questions

If you have any questions about the program or problems submitting your entry, please call Justine Figueroa at 312-960-4304 or email her at justinef@ragan.com.

Sponsorship Opportunities

If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Kristin Farmer at 312-960-4405 or email her at kristinf@ragan.com.

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Can brands play it safe anymore?

For a long time, companies tried to be apolitical, staying out of divisive issues.

That made sense because the concept of branding came to light during the mass-market era. To be successful, brands had to be „plain vanilla,” because they wanted as big a market as possible.

In the near future, a business that doesn’t take sides on a divisive issue will have a scant few customers.

„Are we at the dawn of an era [when] we’ll consume along political lines?” asks Fortune.

Yes, we are, and not just political lines, though that is where it has begun. In this „post-trust” era, consumers are holding brands accountable for their decisions and the appearance of „aiding the enemy.”

Recently, we saw this with the grassroots effort to demand that Shopify take down the Breitbart site it hosts. Though I am no fan of Breitbart, I appreciate that Shopify stood its ground on hosting an array of viewpoints.

At the same time, it’s not a big stretch to see Shopify officials deciding that either:

  1. We can’t serve this type of customer because we don’t agree with their philosophy, or
  2. We’re willing to serve this type of customer, but we’re not willing to deal with the negative backlash of doing so.

Though the Washington Post says that „in terms of large-scale influence, analysts say it’s unlikely boycotts will make or break mainstream retailers,” I suggest that is wishful thinking.

Related: Find out how to make meaningful connections with your customers and the news media at the Practical PR Summit.

Boycotts signal values

Although the primary objective of a  boycott is revenue impact, it is also a „signal.” When you join a boycott, you are telling your friends and family, „I believe firmly in this issue.” (Presumably, you are taking away the money you would otherwise spend and finding a substitute, so ideally you are making a sacrifice in your own tastes, but that is a side issue.)

Boycotts signal values. Customers signal it, and now, increasingly, some are organizations signaling it as well.

Whether at the behest of founders, management or employees, some organizations are taking a boycott stance of their own.

We have seen an advertising boycott of Breitbart News, the NBA All-Star Game moved away from North CarolinaSalesforce punishing the state of Indiana and even outdoor retailers boycotting Utah over public-land policies.

These are all signals about what the organizations stand for beyond the normal integrity, commitment to customers, etc.

Empowered consumers are attacking brands that provide a service to an organization they don’t like.  Some organizations are attacking states or other organizations.

Essentially, the lines are being drawn and it comes down, ironically, to something that is at the core of Branding 101: trust.

Trust is the core issue

„Everything about modern life works against community and trust,” offers a powerful article in the Washington Post.

There’s a worldwide crisis in trust, and in times of crisis, we seek comfort.

Whether it’s comfort food or a good movie, it will increasingly be the comfort of knowing that money we spend is firmly aligned with our values.

Knowing that our friends approve or disapprove of our purchases will become a key „purchase consideration.”  Once customers buy, there will be an expectation of „signaling” to reaffirm membership in a group that is for or against something.  

Because trust is at a premium, people will not just take your word for it.  You’ll have to prove it.

What this means for branding’s future

First off, it will no longer be acceptable to say, „We just provide the service; we don’t condone or endorse the organization.”

In the eyes of many, this is the equivalent of arms merchant’s assertion, „We just sell to both sides and let them sort it out.”

Either you make a call, or the call is made for you, as New Balance found out the hard way.

In this world of organizations’ taking a side, that’s not going to cut it. Claiming you want to serve everyone is essentially opening up a competitive opportunity for the rival organization that says, „We’re only going to serve Community X.”

Before social media and before blockchains (in which a brand can prove that it spends in line with its values), this wasn’t a profitable approach.

Soon it will be—and it might be the ideal strategy.

Jeremy Epstein is CEO of Never Stop Marketing.  In December 2016, he edited and published a collaborative e-book called “Blockchains in the Mainstream: When Will Everyone Else Know?” A version of this post first appeared on SmartBrief.

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