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First interactive showroom allows visitors to ‘touch the green’
In order to keep up with the savvy, techno-minded youth of today, we have opened our first interactive ‘showroom’ in London, where members of the public are invited to step off the street and into our world.
Known as a Contact Point, this showroom in the Kingsland shopping centre Dalston, London, aims to make the Army a little more accessible in terms of what is involved in Army life.
With a battlefield simulator, a virtual range using laser-powered rifles and a selection of informative films profiling real operatives within the organisation, the showroom is geared as much towards education as it is recruiting.
And, the centre doesn’t focus solely on the combative aspect of military life as both ‘shop floor’ and ‘back office’ careers are highlighted.
Exciting and innovative environment
Colonel Paul Meldon, the commander of regional recruiting for London, commented: “The Army plans to use the Contact Points to start talking to society and the communities in a fresh way that allows the public to find out about their Army in an exciting and innovative environment.
“No question will be avoided and the full range of Army activities will be on show so that the public can “touch the green” in a way that has never been tried before.”
Staffed by serving soldiers and stocked with the same simulators our soldiers use in their training, it is hoped that Londoners will add touching base with a soldier to their ‘to do’ list next time they head to Dalston.
Another centre will open shortly afterwards in Hounslow, West London. If the Contact Points are successful in London, then it is hoped that similar centres will open across the country.