How to Send a Press Release
Send your press release — for just US$99.
If you send press releases yourself, we provide these recommendations:
- Identify editors & reporters who would be most interested in what you have to say.
- Choose your media list carefully. If sending via e-mail, be sure the editors & reporters accept press releases via email. Queries should be over the phone or in writing (snail-mail).
- Only send your release to one person per news outlet.
- Brevity is not only allowed, it is encouraged and rewarded. It shows you respect the time of busy editors & reporters. If they require more information, they will ask.
- Purchase an AP stylebook and learn how to properly abbreviate words and numbers, as well as the proper way to refer to most formal names and titles.
- End your press release with either ### or -30- typed across the center of the page a couple lines below the end of your text.