Your secret is out: You’re a brand architect who knows how to tell and sell a story.
Now, we’d like all the details. Tell us how you mastered the delicate balance of powerful storytelling, relationship building, reputation management and more to create an impressive media relations strategy across multiple channels. How did you analyze media trends to generate more clicks, more shares and more coverage?
The 2017 Media Relations Awards are here to celebrate your ability to remain calm in the face of a crisis, your willingness to think beyond the standard press release and your dedication to sharable storytelling. Gain recognition for the accomplishments that made a difference for your customers, your clients or your team.
This year’s 20 categories, including Brand Messaging or Position, Integrated Marketing Communications, Product or Service Launch, Press Event or Media Tour, and Social Media Campaign will allow you to share your expertise in a specific discipline. Three new categories, Crisis or Reputation Management, Native Advertising, and Social Influencer Program will celebrate your most innovative strategies and campaigns.
Don’t feel confined to one category; we encourage you to submit any campaign to as many categories as you’d like. Of course, don’t forget the Grand Prize category, which will validate you as a true expert.
Want to see what it takes to be named a winner? Check out the 2016 Media Relations Special Edition
See a full list of categories and eligibility requirements, and read how to enter below.
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.
Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work executed between Jan, 1, 2016, and Feb. 15, 2017, inclusive.
Contact Justine Figueroa to find the perfect category for your campaign or project. You can reach her at 312-960-4304 or firstname.lastname@example.org
Early Bird Deadline: March 15, 2017
(Save $50 per entry!)
Final Extended Deadline: May 10, 2017
The fee for this program is $295 per entry. (Entry fee for either Grand Prize category is $395.)
Early bird submissions must be received by 11:59 p.m. Central time on March 15, 2017 to receive the $50 discount.
A late fee of $100 per entry will added to all entries after 11:59 p.m. Central time, April 12, 2017.
Please note: Entry fees are non-refundable.
Each category winner will receive:
- A featured write-up in a Special Edition of Ragan.com
- An elegant trophy
- One complimentary registration to any Ragan event, webcast, or conference within 12 months of winning
The winners of the Grand Prize categories also will receive a one-year membership to Ragan Training —a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: https://ragantraining.com/
How To Enter
On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be at least 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions, as the judges will look for those elements when they select the winners.
You will be able to upload up to five additional documents to your submission. We encourage you to include press releases, design concepts, videos, analytics, testimonials and anything else you feel will give us a better sense of your project. Proprietary or internal information can also be attached and will not be shared with the public.
Supporting documents that can’t be uploaded to the system should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
Are the awards open to organizations outside the United States?
Yes. Entries may be submitted by organization from around the world. The only requirement is that entries be submitted in English.
May an organization or nominator enter more than one entry?
Yes. Enter as many categories as you like. One story, video, design, etc. may also be entered in multiple categories if it meets the criteria. Each entry and each category will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily.com, and Health Care Communication News.
When and where will the winners be announced?
We try to announce a list of finalists six to eight weeks after the close of the program. The announcement of the winners comes about three to four weeks after the announcement of the finalists. Each of these announcements will be made with a headline on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an awards luncheon or live ceremony?
There is no live event associated with this program.
If you have any questions about the program or problems submitting your entry, please call Justine Figueroa at 312-960-4304 or email her at email@example.com.
If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Kristin Farmer at 312-960-4405 or email her at firstname.lastname@example.org.