The MVAS market is offering several opportunities for application developers, network operators, mobile handset manufacturers, and other vendors to produce revenue, satisfy customer requirement and spread customer influence. These solutions have enabled network operators with a precise client base to spread its market reach and intensify its business revenue. Benefiting from the development prospects and addressing the essential encounters entails a complete and in-depth understanding of the growth trajectory for the stakeholders, together with problems pursuing them and ways of enhancing solutions.
Asia Pacific MVAS market is anticipated to witness substantial growth owing to the rising usage of mobile devices such as tablets and smartphones. Government administrations in this region are taking efforts to spread the usage of such devices. The necessary infrastructure is being built in economies such as China, India, Japan and South Korea with a great speed that is supporting the industry growth. In addition, increasing demand for innovative technologies such as IoT and M2M in enterprises to manage the workforce coupled with employee and company-owned smart device implementation will fuel demand.
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MVAS Market is set to exceed USD 1,300 billion by 2024; according to a new research report by Global Market Insights, Inc. The MVAS market is anticipated to witness considerable growth over the forecast timeline. This can be attributed to the introduction of LTE network services, IoT and growing inclination of customers to rely on the internet. Customers are willing to use mobile devices for booking tickets, gaming, making payments, and watching movies. With the handiness of mobile devices and availability of several mobile applications, customers are frequently using them almost everywhere, which is leading to the growth of the MVAS market globally.
The telecom sector has experienced considerable growth in the MVAS market over the last few years. Demand for personalized, extremely relevant and content rich VAS has brought high growth prospects. Carrier providers are driving communication equipment providers and independent software vendors to help advance cost effective, dependable and well-tested applications, which are helping them generate revenue and improve customer satisfaction.
With the falling prices of handsets and growing competition in the mobile device industry, handset manufacturers and network operators are shifting their focus on value added services to enrich their product portfolio and sustain industry presence. High investments in 3G and 4G services have been witnessed in the industry to help gain customer consumer base, thereby driving the MVAS market growth.
The penetration and reach of mobile devices can certify the distribution of a high amount of services in a fast, cost effective, and seamless way without the physical access. Owing to the technology advancements, mobile devices at a low price can also support influential MVAS market applications allowing customers to check bank account information, receive personalized health alerts, exchange data through SMS, use entertainment based services, and obtain vocational training.
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Mobile gaming has been staking an increasingly vital claim in several European and Asian countries since the last few years. Owing to the rolling out of popular internet based mobile games such as Rollercoaster Tycoon and Pokémon Go! which use extensive mobile internet, operators are providing several VAS packages on internet subscriptions.
Mobile education is playing a vital role in increasing the reach and quality of education globally. The growth in smartphone and tablet adoption is projected to offer impetus to the education sector in the MVAS market.
MVAS Industry participants include Amazon, Apple, Inc., Baidu, Inc. Gemalto N.V., Huawei Technologies Co., Ltd, Nokia Corporation, Mahindra Comviva, etc.
While several companies are mainly focused on corporate learning or providing exam alerts, there is great scope for the segment in distance education & tutoring services, mobile reading, language training, and vocational training on specific subjects. It is anticipated that these services will help customers increase their learning efficiency and will thereby positively impact the MVAS market growth.
Browse key industry insights spread across 200 pages with 99 market data tables & 10 figures & charts from the report, “MVAS Market Size By Solution (SMS, MMS, Instant Messaging/Email, Mobile Money, Infotainment), By Application (BFSI, Retail, Government, Healthcare, Education, Entertainment & Media, Telecom & IT), Industry Analysis Report, Regional Outlook (U.S., Canada, UK, Germany, China, India, Japan, Mexico, Brazil), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024” in detail along with the table of contents:
Table of Content (TOC-)
Chapter 4 MVAS Market, By Solution
4.1 MVAS market share by solution, 2016 & 2024
4.2.1 SMS MVAS market estimates and forecast, by region, 2012 – 2024
4.3.1 MMS MVAS Market estimates and forecast, by region, 2012 – 2024
4.4 Instant Messaging/Email
4.4.1 Instant messaging/Email MVAS market estimates and forecast, by region, 2012 – 2024
4.5 Mobile Money
4.5.1 Mobile money MVAS market estimates and forecast, by region, 2012 – 2024
4.6.1 Infotainment MVAS market estimates and forecast, by region, 2012 – 2024
4.7.1 Other MVAS solutions market estimates and forecast, by region, 2012 – 2024
Chapter 5 MVAS Market, By Application
5.1 MVAS market share by application, 2016 & 2024
5.2.1 BFSI market estimates and forecast, by region, 2012 – 2024
5.3.1 Retail market estimates and forecast, by region, 2012 – 2024
5.4.1 Government market estimates and forecast, by region, 2012 – 2024
5.5.1 Healthcare market estimates and forecast, by region, 2012 – 2024
5.6.1 Education market estimates and forecast, by region, 2012 – 2024
5.7 Entertainment & Media
5.7.1 Entertainment & media market estimates and forecast, by region, 2012 – 2024
5.8 Telecom & IT
5.8.1 Telecom & IT market estimates and forecast, by region, 2012 – 2024
5.9.1 Other applications market estimates and forecast, by region, 2012 – 2024
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