E-Commerce Automotive Aftermarket – Manufacturers Foray into E-commerce to Boost Sales

The automotive industry is flourishing in the emerging economies of China and India on the back of increasing income per capita of the urban populations. Since these two countries are vastly populated, the automotive industry is expected to continue gaining new demand for a foreseeable future.

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Growing ubiquity of smartphones and increasing dependency on the Internet has opened rich new avenues in this market, as consumers can now research their products, read reviews and make the transactions from the comfort of their home rather than visiting shops to shop. In addition to that, growing in vehicle population and reduced cost of automotive components have also helped the market in gaining news demand.

On the other hand, intangibility of the business, growing number of online frauds, increasing share of counterfeiting of automotive parts, lack of price transparency, need to continuously improve the products and technology, and increased parts complexity are a few challenges that the vendors of ecommerce automotive aftermarket market are facing.

Based on offering, the market has been segmented into product and services, whereas on the basis of consumer, the market has been bifurcated into business to business (B2B) and business to client (B2C). Product-wise, the market has been classified into exterior accessories, interior accessories, wheels and tires, performance parts, auto body parts, tools and garage, coolants and fluids, and oil.