Hair-grooming refers to the process of maintaining hair and keeping them healthy and nourished. Hair-grooming as generally understood involves hair combing, braiding, brushing, curling, trimming and blow drying. Products such as hail oil, hair gel and hair spray are commonly for hair grooming.
The global hair grooming market is growing at a modest pace and the trend is likely to continue over the next couple of years. Desires of lustrous, healthy and smooth hair is driving the global sales of hair grooming products. Growing popularity of organic and herbal products is also influencing the purchase decisions of a large number of customers across the globe. Increased emphasis on formulation of more efficient hair grooming products is likely to influence the market as well. In addition, heavier investments are being made in research and development pipelines in order to enhance the functionality of these products and also to develop new hair grooming products. The aforementioned factors are expected to make a collective impact on the overall growth of the global hair grooming market during the forecast period. The hair grooming market is predicted to grow from under US$ 80 billion in 2017 to almost US$ 95 billion in 2022 witnessing a CAGR of 3.5%.
Shampoos and Hair Oil Perfect Combo in Hair Grooming Market
The shampoo and hair oil segment had a combined revenue share of more than 50% in the hair grooming market. The shampoo segment is anticipated to be worth approx. US$ 31 billion in 2022 and grow with a CAGR of 2.9% from 2017-2022. The hair oil segment is poised to be worth roughly US$ 15.3 billion in 2017 and grow by US$ 2 billion during the course of the study period. APEJ with its large, young, and increasingly affluent population, represents the largest market for both shampoos and hair oils. The region contributes more than 1/3rd in terms of revenue share in the hair grooming market and key stakeholders can only ignore this dynamic region at their own peril.
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Market Conditioners with Shampoos to Spur Sales in hair grooming market
Conditioners are typically used after shampoos and they can be effectively marketed by companies if their benefits are explained accordingly. With a revenue share of 18% in the product type segment of the hair grooming market, conditioners have a substantial opportunity that should be tapped accordingly. With a higher CAGR than the shampoo segment at 3.9% for 2017-2022, the conditioner segment could be worth more than US$ 16 billion by the end of the five-year period. While APEJ has the maximum regional contribution and is estimated to remain so, manufacturers would do well to focus on North America as the region has a well-developed grooming industry that is one of the largest in the world.
Target the ‘Fashion Conscious’ with Hair Styling and Hair Colouring Products
For the fashion conscious among us, hair styling products seem like the perfect match. This highly important customer demographic is a trendsetter and is easily able to pull the entire hair grooming market in a particular direction. The hair styling segment is forecast to grow by nearly US$ 3 billion dollars from 2017-2022 and cross US$ 14 billion in 2022 – recording a CAGR of 4.6%. Even hair colouring products can be demanded by this demographic for the reasons mentioned above. Another important section of the hair grooming market for hair colouring products is senior citizens. Both these groups should ensure that hair colouring is a market opportunity of US$ 10 billion by 2022. Unsurprisingly, APEJ comprises the maximum share of both and its contribution is more than 1/3rd in both cases.
Supermarkets/Hypermarkets Dominate the Hair Grooming Market
In terms of distribution channels, supermarkets/ hypermarkets account for just over half the hair grooming market. With a CAGR of 3.2% from 2017-2022, the supermarket/ hypermarket segment is estimated to be worth approx. US$ 44 billion in 2022 from slightly over US$ 37 billion in 2017. The rapid economic growth in the APEJ region for the last decade or so has led to a proliferation of supermarkets in this strategic region that hair grooming product companies must take note of.
The Estée Lauder Companies Inc, Avon Products, Inc., The Procter & Gamble Company, L’Oréal S.A, Unilever PLC, Revlon, Inc, Henkel AG & Co. KGaA, Kao Corporation and Johnson & Johnson are profiled as key companies that will remain active in expansion of global market for hair grooming products.
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