Cards and Payments Market Insights into Marketing Strategies Used for Various Card Types in Brazil

GlobalData’s “The Cards and Payments Industry in Brazil: Emerging trends and opportunities to 2020”, report provides detailed analysis of market trends in the Brazilian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, payment cards, cash, direct debits, and cheques during the reviewperiod (201216e).

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Companies Mentioned:
Caixa Econômica Federal
Banco Bradesco
Banco do Brasil
Banco Santander
Itaú Unibanco
Visa
Mastercard
American Express
Diners Club
Hipercard
Elo
Cielo
Banrisul

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the reviewperiod and over the forecastperiod (201620f). It also offers information on the country’s competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

This report provides toplevel market analysis, information and insights into the Brazilian cards and payments industry, including
Current and forecast values for each market in the Brazilian cards and payments industry, including debit, credit and charge cards.
Detailed insights into payment instruments including credit transfers, cash, cheques, direct debit, and payment cards. It also, includes an overview of the country’s key alternative payment instruments.
Ecommerce market analysis and payment methods.
Analysis of various market drivers and regulations governing the Brazilian cards and payments industry.
Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

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Scope
To increase credit card use, the National Monetary Council has implemented a number of measures in the form of reducing fees and interest rates on credit card transactions. Most recently in January 2017, it introduced restrictions to revolving credit lines offered by credit card issuers. Under the new rule, whenever credit card holders enter a revolving credit pattern and are unable to pay off the debt within the first 30 days, the bank has to offer a credit instalment option to pay off the outstanding balance, with lower interest rates. Card issuers were given a deadline of April 3, 2017 to comply with the rule.
The uptake of alternative payments is gradually increasing in Brazil, with banks and payment solution providers launching products and services in the market. Samsung launched its mobile payment service Samsung Pay in Brazil in July 2016. The service is supported by major banks such as CEF, Banco do Brasil, Brasil PréPagos, Porto Seguro, and Banco Santander Brasil. Visa launched the Visa Checkout service in Brazil in October 2015. Visa Checkout is a payment solution that stores users’ payment and shipping details, providing faster checkout on partner merchants’ websites or apps. Similarly, Mastercard launched its Masterpass payment solution in Brazil in July 2015.
The emergence of digital banks is likely to accelerate a shift towards electronic payments in Brazil. Brazilbased fintech company Contro.ly launched its mobileonly bank Neon in July 2016. Customers use facial recognition to access their account, as well as to perform additional transactions such as transfers and payments. When customers sign up, they have to enroll in biometric authentication with their mobile phone by taking a selfie, which will be used for future authentications. Previously Nubank, the country’s first mobileonly bank, was launched in September 2014, which also enables consumers to conduct banking transactions through their mobile phones.

Reasons to buy
Make strategic business decisions, using toplevel historic and forecast market data, related to the Brazilian cards and payments industry and each market within it.
Understand the key market trends and growth opportunities in the Brazilian cards and payments industry.
Assess the competitive dynamics in the Brazilian cards and payments industry.
Gain insights into marketing strategies used for various card types in Brazil.
Gain insights into key regulations governing the Brazilian cards and payments industry.

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