LONDON–(BUSINESS WIRE)–Technavio’s latest report on the global carbonated ready-to-drink tea market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
The research study by Technavio on the global carbonated ready-to-drink tea market for 2017-2021 provides a detailed industry analysis based on packaging form (bottled packaging and metal can packaging) and geography (the Americas, EMEA, and APAC).
Carbonated ready-to-drink (RTD) tea is a prepared combination of carbonated soda with the refreshing taste and health benefits of powerful antioxidants found in tea. Technavio analysts forecast the global carbonated RTD tea market to grow to USD 1,380.5 million by 2021, at a CAGR of more than 9% over the forecast period.
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The top three emerging trends driving the global carbonated ready-to-drink tea market according to Technavio food and beverage research analysts are:
- Consumer focus shifting toward organic variants of carbonated tea
- Growing use of natural sweeteners
- Packaging innovation to highlight product characteristics
Consumer focus shifting toward organic variants of carbonated tea
“Consumers are becoming increasingly health-aware and consciously opt for organic alternatives to commonly used products. The trend is catching up in the carbonated tea market as well, and the premium prices of these commodities are resulting in the growth of the market,” says Manjunath Reddy, a lead analyst at Technavio for non-alcoholic beverage research.
Consumers who opt for organic products are contributing to building a greener future for the coming generations. To cater to this trend, vendors such as the J.M. Smucker Company, offers US Department of Agriculture (USDA) certified organic carbonated RTD teas such as Rose Hip Infused Earl Grey Tea Lemonade and Mint Infused Green Tea Lemonade.
Growing use of natural sweeteners
The growing awareness about health and healthy eating habits are encouraging consumers to seek products with natural sweetening agents. There is a growing demand for healthy, low-calorie products, and major market vendors are focused on developing and launching low calorie or zero calorie carbonated RTD tea. For instance, Bhakti offers Bhakti Sparkling Tea – Tart Cherry Rooibos, which is prepared using monk fruit extract as a sweetener. Therefore, the increased production of healthy carbonated RTD tea with no or low calories is expected to aid in the growth of the market during the forecast period.
Packaging innovation to highlight product characteristics
“Packaging is often perceived to be an extension of a particular brand’s value. Good packaging not only provides better protection and tampering resistance but is also an effective marketing tool. Vendors use attractive graphic designs for tea packages to attract a larger number of consumers,” says Manjunath.
Carbonated RTD tea manufacturers are coming up with innovative packaging to increase the shelf life of their products and also to grab the attention of consumers. For instance, Talking Rain rolled out a new packaging design for its zero-calorie sparkling ice teas, which features bold colors and bright fonts. Vendors are also using sustainable packaging to appeal to more consumers.
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, resellers, and end-users.
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